Web site design: 5 secrets of uspihuu in most cases, the main task of business sites is to make sales: directly, if it is an online store, or indirectly-if it is, for example, a representative office site or a corporate site. At the same time, the web design of business sites greatly affects their future success. 5 main secrets of successful website design are revealed by WebStudio2U web Studio.
The first secret: the main focus should be on the main thing. If visitors to your site directly from the main page are faced with a huge selection of products or services, they can simply get confused: after all, with a wide variety of choices, it is so easy to make a mistake. Continue reading
What to write in the call-to-action text on the site?Almost any commercial site, whether it is a corporate portal, an online store or a modest site like “vcard”, has a so-called call-to — action for visitors. Most often, call-to-action is presented as a button, and the text of the call can be different. To make the button conversion as high as possible, it is important to choose the right call-to-action text when creating a website.
Any visitor, depending on the type of site and the purpose of their visit, usually has to perform some action: buy a product, order a service, subscribe to a newsletter or make a request for a callback. This target action is what the site actually works for: the more visitors perform the desired action, the higher the site’s conversion rate will be, which means that the more effectively the site will perform its tasks. Continue reading
Usability of the online store: what to check first?The conversion rate of an online store is influenced by a whole group of factors, among which one of the main ones can be called usability. Even when developing the issue of usability of an online store, you should pay close attention, and if the store is already working, you should definitely check its usability for compliance with some basic parameters.
When analyzing the usability of an online store, you usually need to carefully study a lot of different characteristics for each page, because there can be no small things in the matter of increasing the conversion rate. First of all, you should check for several standard pages — the catalog page, the product page, and the shopping cart page. Continue reading