Usability of B2B sites: what is important to consider?Business-to-business sites, known as B2B, usually provide a slightly different scenario for interacting with visitors than business-to-customer sites. Therefore, the approach to developing sites of these two different types cannot be the same. In particular, when creating B2B sites, it is important to think about the specifics of their usability.
Companies operating in the “business for business” segment are usually focused on long-term cooperation rather than on one-time sales of goods or services. This concept should fully reflect the B2B sites of such companies, helping visitors to get a truly reliable partner with whom it is convenient and pleasant to work. Continue reading