Pagination or infinite scrolling: what to choose?When you have to display a large amount of data within a single web page, developers or site owners usually have to choose between two main ways to present such data: the content will either load automatically for vertical scrolling, or it will be automatically split into several small pages. Which approach in web design should I prefer?
The decision on how a large amount of data will be presented to site users affects both the overall level of site usability and SEO indicators. Therefore, it is important to pay a lot of attention to this issue, for which it is useful to compare the main advantages and disadvantages of each of the two approaches. Continue reading