Aida model in web design AIDA is a popular marketing term for a consumer behavior model that describes the sequence of events leading to a purchase decision. At first, the AIDA model was used only in the field of offline advertising, but today it is also widely used in Internet advertising, as well as in web design. What is this model and what are the features of its use on websites?
The term AIDA is an abbreviation of the English words “Attention”, “Interest”, “Desire” and “Action”, which in translation means” Attention”,” Interest”,” Desire “and”Action”. In some cases, the letter D of this abbreviation is interpreted as “Demand”, which means “Need”, and also as “Decision”, which means”Decision”. The invented Aida model was created in 1896 in the United States by Elias Levis. Continue reading
Web design trends 2014C every year in web design trends change: what comes new, something becomes outdated and disappears. Web design trends in 2014 are also changing, and some trends in 2013 are fading into the past, and some-on the contrary, remain and are even more popularized. So, what to expect from web design in 2014?
Web design trends in 2014 continue the main trend in the development of web design in 2013-the desire for simplicity and minimalism. Thus, the “flat” design of sites is still relevant, creating an adaptive design for using sites both in browsers on PC and in browsers on mobile devices, using large fonts, and avoiding a large number of flash elements on pages. In addition, the popularity of using large images as the background of sites, fixing the navigation menu when scrolling vertically, and so on has remained. Continue reading
Trends in web design 2015plyva fashion subject to many areas of activity, including web design. And, for example, even before 2015, both web design specialists and potential site customers are interested in what web design will look like this year. Well, let’s find out what web design trends are expected in 2015.
Fashion in web design is not so fleeting, and therefore many of the expected trends in 2015 repeat or develop existing trends of previous years. Thus, it is expected that adaptive web design will be further developed in 2015. This, however, is not surprising, given that the mobile audience of sites is only growing every year. Continue reading