Web design and site navigation structure when creating sites, their so — called navigation structure is of great importance-in other words, the scheme according to which visitors navigate between different pages of sites. The navigation structure is closely related to the usability of the site, as well as its optimization for promotion in search engines.
The site’s navigation structure performs important tasks: it logically combines various information blocks, displays the current location of the visitor on the site, and provides controls for navigating through the site’s pages. As a rule, there are main and additional navigation in the site structure. Continue reading
Usability of the online store: what to check first?The conversion rate of an online store is influenced by a whole group of factors, among which one of the main ones can be called usability. Even when developing the issue of usability of an online store, you should pay close attention, and if the store is already working, you should definitely check its usability for compliance with some basic parameters.
When analyzing the usability of an online store, you usually need to carefully study a lot of different characteristics for each page, because there can be no small things in the matter of increasing the conversion rate. First of all, you should check for several standard pages — the catalog page, the product page, and the shopping cart page. Continue reading