Improving the usability of the website: Google Maps with routes
Improving the usability of the site: Google Maps with the site's routsabiliti is a feature that shows how convenient it is for site visitors to perform targeted actions and interact…

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Web design and site conversion
Web design and site conversion with site conversion, it is common to understand the ratio of visitors who performed a specified action on the site, for example, ordered a product,…

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Website development in a minimalist style: pros and cons
Website development in a minimalist style: for and protirozrobka sites using certain design styles due to the need to create a certain mood among visitors. Thanks to easily recognizable design…

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Web design and site navigation structure

Web design and site navigation structure when creating sites, their so — called navigation structure is of great importance-in other words, the scheme according to which visitors navigate between different pages of sites. The navigation structure is closely related to the usability of the site, as well as its optimization for promotion in search engines.

The site’s navigation structure performs important tasks: it logically combines various information blocks, displays the current location of the visitor on the site, and provides controls for navigating through the site’s pages. As a rule, there are main and additional navigation in the site structure. Continue reading

Usability of the online store: what to check first?

Usability of the online store: what to check first?The conversion rate of an online store is influenced by a whole group of factors, among which one of the main ones can be called usability. Even when developing the issue of usability of an online store, you should pay close attention, and if the store is already working, you should definitely check its usability for compliance with some basic parameters.

When analyzing the usability of an online store, you usually need to carefully study a lot of different characteristics for each page, because there can be no small things in the matter of increasing the conversion rate. First of all, you should check for several standard pages — the catalog page, the product page, and the shopping cart page. Continue reading

Web design. The information structure of the site
Web design. The information structure of the site is important in its development. Ill-conceived information structure of the site leads to the appearance of "extra" pages, duplicate pages, "broken" links…

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Usability of B2B sites: what is important to consider?
Usability of B2B sites: what is important to consider?Business-to-business sites, known as B2B, usually provide a slightly different scenario for interacting with visitors than business-to-customer sites. Therefore, the approach to…

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That may interfere with the conversion on the landing page?
That may interfere with the conversion on the landing page?Landing pages (storefronts, landing pages — are the pages of a site that visitors get to through search, contextual advertising, or…

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Site conversion: popular ways to increase
Site conversion: popular ways zbilshennyayakim would be modern or pleasant to the eye was not a site, if it does not bring the company the expected benefits-it is "dead weight".…

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