How to name an online store and choose a domain name for it?
How to name an online store and choose a domain name for it?Creating an online store puts a lot of important tasks before the future owner, one of which is…

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The analysis of the site
Website analysis currently, a company's website serves as one of the most important business tools: you can use it to advertise your products and services, or even directly collaborate with…

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Landing pages on the site: their types and features
Landing pages on the site: their types and features in the field of web design and website promotion, such a concept as landing pages is often used ("storefronts", landing pages).…

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Site conversion: popular ways to increase

Site conversion: popular ways zbilshennyayakim would be modern or pleasant to the eye was not a site, if it does not bring the company the expected benefits-it is “dead weight”. Usually, it is accepted to Express the degree of usefulness of sites in the web design environment in terms of conversion, that is, the ratio of the number of visitors who performed the necessary actions on the site to the total number of site visitors for a certain period. To date, there are several popular ways in which the conversion of a site — as an equivalent of its performance-can be increased.

The conversion rate of a site is influenced by a whole group of different factors, and it’s no secret that the lion’s share of it is due to factors related to usability and site design. Continue reading

Gamification on the site: what is it and why is it necessary?

Gamification on the site: what is it and why is it necessary?Today, on many sites, including business sites, you can find elements of the so — called gamification-a technique that turns the user’s interaction with the site into an exciting game. But why do different serious sites need gamification? What is it and how can it help business? This will be discussed in more detail later.

The main purpose of using various elements of gamification on sites is to attract potential customers to interact with the brand, increase the motivation of site visitors to perform the necessary actions for the brand, and create more vivid impressions from contact with the brand. Game mechanics for gamification of sites can be used very diverse, depending on the characteristics of the subject and the desired actions of users. Continue reading

Web design and font size selection for the site
Web design and the choice of font size for the site. however, the small font of the main text that is used on the site can become one of the…

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What is usability testing (usability audit)
What is usability testing (usability audit)an indicator of the usability of various sites is usability, and using the so-called usability testing (usability audit), you can evaluate this indicator. Usability testing…

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Web design trends 2015
Trends in web design 2015plyva fashion subject to many areas of activity, including web design. And, for example, even before 2015, both web design specialists and potential site customers are…

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Web design. The information structure of the site
Web design. The information structure of the site is important in its development. Ill-conceived information structure of the site leads to the appearance of "extra" pages, duplicate pages, "broken" links…

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