Site conversion: popular ways zbilshennyayakim would be modern or pleasant to the eye was not a site, if it does not bring the company the expected benefits-it is “dead weight”. Usually, it is accepted to Express the degree of usefulness of sites in the web design environment in terms of conversion, that is, the ratio of the number of visitors who performed the necessary actions on the site to the total number of site visitors for a certain period. To date, there are several popular ways in which the conversion of a site — as an equivalent of its performance-can be increased.
The conversion rate of a site is influenced by a whole group of different factors, and it’s no secret that the lion’s share of it is due to factors related to usability and site design. Continue reading
Gamification on the site: what is it and why is it necessary?Today, on many sites, including business sites, you can find elements of the so — called gamification-a technique that turns the user’s interaction with the site into an exciting game. But why do different serious sites need gamification? What is it and how can it help business? This will be discussed in more detail later.
The main purpose of using various elements of gamification on sites is to attract potential customers to interact with the brand, increase the motivation of site visitors to perform the necessary actions for the brand, and create more vivid impressions from contact with the brand. Game mechanics for gamification of sites can be used very diverse, depending on the characteristics of the subject and the desired actions of users. Continue reading