What is usability testing (usability audit)an indicator of the usability of various sites is usability, and using the so-called usability testing (usability audit), you can evaluate this indicator. Usability testing can be performed both at the site development stage and during the entire site lifecycle.
Usability audit helps you find out whether a site needs a redesign or redesign of the user interface. Such an audit is necessary for all sites, but online stores especially need it, since this type of site works “directly” with potential buyers. For online stores, usability audit helps to solve the following tasks: Continue reading
Site support: improving the efficiency of online consultants on many sites today you can find special chats for online consultations. It is believed that such chats can help increase site conversion and generally have a positive impact on business, but in practice, the functionality of online consultations often does sites more harm than good. Why is this happening? How can I improve the efficiency of an online consultant? This will be discussed in more detail later.
Important criteria that affect the evaluation of the online consultation chat on the site are the response time of the expert, his competence and ability to competently build a dialogue, the absence of errors, and the absence of excessive obsession. If one or more of these criteria for online consultation chat on the site has a “two”, then it is not necessary to talk about the effectiveness in this case. Continue reading