What to write in the call-to-action text on the site?
What to write in the call-to-action text on the site?Almost any commercial site, whether it is a corporate portal, an online store or a modest site like "vcard", has a…

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Online store conversion
Conversion of an online store for any online store, the conversion rate is an important indicator of its performance. Conversion of an online store is the number of purchases made…

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Web design trends 2016
Web design trends 2016THE web design environment is constantly changing. And if some affect this area only a little, others are destined to become "long-playing" trends and influence the web…

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problems

What is usability testing (usability audit)

What is usability testing (usability audit)an indicator of the usability of various sites is usability, and using the so-called usability testing (usability audit), you can evaluate this indicator. Usability testing can be performed both at the site development stage and during the entire site lifecycle.

Usability audit helps you find out whether a site needs a redesign or redesign of the user interface. Such an audit is necessary for all sites, but online stores especially need it, since this type of site works “directly” with potential buyers. For online stores, usability audit helps to solve the following tasks: Continue reading

Site support: improving the efficiency of an online consultant

Site support: improving the efficiency of online consultants on many sites today you can find special chats for online consultations. It is believed that such chats can help increase site conversion and generally have a positive impact on business, but in practice, the functionality of online consultations often does sites more harm than good. Why is this happening? How can I improve the efficiency of an online consultant? This will be discussed in more detail later.

Important criteria that affect the evaluation of the online consultation chat on the site are the response time of the expert, his competence and ability to competently build a dialogue, the absence of errors, and the absence of excessive obsession. If one or more of these criteria for online consultation chat on the site has a “two”, then it is not necessary to talk about the effectiveness in this case. Continue reading

Landing pages on the site: their types and features
Landing pages on the site: their types and features in the field of web design and website promotion, such a concept as landing pages is often used ("storefronts", landing pages).…

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How do I make a menu for a site? Main features of menu selection
How do I make a menu for a site? The main features of the choice menyakin wouldn't be a website without which it is not exactly to do, so it…

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How to make a page "Site for reconstruction"?
How to make a page "Site for reconstruction"?If the site needs to be closed for some time for users to access due to any work to change it, you usually…

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Creating a website design for various CMS
Creating a website design for various CMS currently, websites are created using various CMS content management systems. Using CMS allows you to separate the design (submission) and content (content) of…

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