Conversion of an online store for any online store, the conversion rate is an important indicator of its performance. Conversion of an online store is the number of purchases made by its visitors, and its level shows the ratio of the number of online store visitors who made a purchase to the total number of visitors for a certain period of time. The higher the conversion rate of an online store, the higher its effectiveness is evaluated.
The conversion of an online store is influenced by many factors, not the least of which is the level of usability. If it is convenient for visitors to use the online store, then the probability of successful purchases increases. If the level of usability is low, then visitors who want to buy something can “drop out” from the first minutes of the visit to the online store. Continue reading
Usability of the online store: what to check first?The conversion rate of an online store is influenced by a whole group of factors, among which one of the main ones can be called usability. Even when developing the issue of usability of an online store, you should pay close attention, and if the store is already working, you should definitely check its usability for compliance with some basic parameters.
When analyzing the usability of an online store, you usually need to carefully study a lot of different characteristics for each page, because there can be no small things in the matter of increasing the conversion rate. First of all, you should check for several standard pages — the catalog page, the product page, and the shopping cart page. Continue reading