How to make a page “Site for reconstruction”?If the site needs to be closed for some time for users to access due to any work to change it, you usually have to create a special page “Site for reconstruction”, which warns visitors that the site is temporarily unavailable, and invites them to visit the site later. How to make such a page correctly, so as not to lose regular site visitors and not scare off new users?
The “Site under reconstruction” page is usually called a stub in the webmaster environment. Such a stub on the site is necessary in cases where changes that are implemented on the site, too deeply affect its structure or design, because during this period, the site simply can not be shown to users: the pages may “go” layout, content may be missing, and so on. Continue reading
Increasing site conversion is the dream of all commercial site owners to get a high conversion rate, because a good conversion means, first of all, good income. Unfortunately, right from the first days of creating a site, its conversion rate is never high, and therefore increasing the conversion rate of a site is a task that is relevant at any stage of its life cycle.
Site conversion is the ratio of the number of visitors who have made a certain target action on the site to the total number of visitors to this site. The easiest way to understand what conversion is is to use the example of an online store: the term “conversion” usually refers to the ratio of the number of purchases made to the total number of visits. Continue reading
Usability of the online store: what to check first?The conversion rate of an online store is influenced by a whole group of factors, among which one of the main ones can be called usability. Even when developing the issue of usability of an online store, you should pay close attention, and if the store is already working, you should definitely check its usability for compliance with some basic parameters.
When analyzing the usability of an online store, you usually need to carefully study a lot of different characteristics for each page, because there can be no small things in the matter of increasing the conversion rate. First of all, you should check for several standard pages — the catalog page, the product page, and the shopping cart page. Continue reading