Gamification on the site: what is it and why is it necessary?Today, on many sites, including business sites, you can find elements of the so — called gamification-a technique that turns the user’s interaction with the site into an exciting game. But why do different serious sites need gamification? What is it and how can it help business? This will be discussed in more detail later.
The main purpose of using various elements of gamification on sites is to attract potential customers to interact with the brand, increase the motivation of site visitors to perform the necessary actions for the brand, and create more vivid impressions from contact with the brand. Game mechanics for gamification of sites can be used very diverse, depending on the characteristics of the subject and the desired actions of users. Continue reading
How do I make a menu for a site? The main features of the choice menyakin wouldn’t be a website without which it is not exactly to do, so it is without menu. And often on one site there are several menus at once — for the main and additional navigation. To make a menu for a site correctly, it is important to take into account the characteristics of the type of site, its subject, volume, etc.
On different sites, the menu is implemented in different ways: somewhere it is the usual vertical or horizontal text menu, and somewhere it is a non-standard flash menu or a menu in pictures. The factors that influence the choice of a particular solution are very diverse. For example, the availability of the menu is always more important for different site usage conditions. Continue reading
The sliders for the site and the factors affecting their usability
Sliders for the site and factors that affect their usability on commercial sites, especially when it comes to online stores, today you can often find sliders, or so-called “carousels” – – elements of the site design, in which slides with photo or text information are displayed in a single block with a certain speed. in order for the slider to not only remain an element of attracting attention on the site, but also contribute to the conversion of visitors into buyers or customers, it is important to pay attention to the issue of its usability.
With the help of sliders on websites, it is convenient to demonstrate promotional offers, new products and sales hits. Thanks to the animation and usually quite large sizes, sliders always attract the attention of visitors and help them draw their attention to important information. Continue reading
Web design trends in 2018
Web design trends 2018IN the field of web design, as in fashion, everything is influenced by time: some techniques and techniques of web development become popular, then others, and at the same time every year there are more and more new trends. So in 2018, new trends in web design also appeared, as well as several “long-playing” trends.
So, if we talk about last year’s trends, which remained popular in 2018, they include such as storytelling, experimental navigation, and a “broken” grid in page templates. All these techniques in web design are relevant and continue to develop, allowing developers to create even more interesting and original solutions. Continue reading
That may interfere with the conversion on the landing page?Landing pages (storefronts, landing pages — are the pages of a site that visitors get to through search, contextual advertising, or other channels. As a rule, landing pages of a site contain an offer of a company’s product or services, and it is with the help of landing pages that site visitors are often converted into customers or clients of the company.
Conversion of a particular landing page is important for evaluating the effectiveness of the entire site: if site visitors are poorly converted into customers and clients, then the site will not be of much use to the company, and the effort, time and money used to attract targeted visitors will be wasted. Of course, this is not the result that companies expect when launching their sites. Continue reading