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Web design. The information structure of the site

Web design. The information structure of the site is important in its development. Ill-conceived information structure of the site leads to the appearance of “extra” pages, duplicate pages, “broken” links on the site, etc. Therefore, special attention should be paid to the development of the information structure of the site.

What is commonly understood as the information structure of the site? In General, it is a way of organizing site information materials together with all the links that allow these materials to interact with each other. And how well this interaction is organized depends on the level of comfort when using the site by visitors.

When developing the information structure of the site, it should be noted that depending on the number of information materials that need to be placed on the site , the site model can be linear, hierarchical, or confusing (“web”). Each of these site organization models will have its own advantages.

The hierarchical structure of the site (“tree”) is the most commonly used model for organizing sites for business, such as representative sites, corporate sites. The hierarchical structure of the site allows visitors to manage the depth of site visits.

The information structure of the site in the form of a “tree” can contain sections that are divided into categories, which in turn are divided into subcategories. In a classic tree, a single information item can belong to only one subcategory, category, or section.

What are the sections and categories should contain the information structure of a site for a business?

There can be no consensus on this issue, because every company and organization is individual. However, the information structure of sites often includes “standard” sections and categories without taking into account the specifics of these sites.

So, in particular, the typical information structure of many sites necessarily contains a section “news” or “company news”. Does each site need such a section? Certainly not.

News sections or categories on business sites are intended for regular publication of important company news for visitors. For example, in the news section, you can inform visitors about changes in pricing policy, new promotions, bonuses-this is useful information for visitors.

However, if the news section of the site is not updated, if the date of the last added news is two years ago, then there is little benefit from such a section. Rather, on the contrary, such a section harms the company’s image.

Thus, the presence of the “news” section in the information structure of the site, as well as the presence of all other sections, must be justified taking into account the individual characteristics of each specific site.

Is it possible to develop an information structure of the site without having information materials for filling the site “on hand”?

Attempts to create an information structure of the site in the absence of all information materials that are planned to be placed on the site are doomed to failure. The fact is that without information materials for the site or having only a part of them, it is impossible to predict the interaction of these materials with each other. This leads to the fact that the initially created information structure of the site will have to be changed in accordance with the new materials. As a result, it is possible to “collapse” the information structure and the need to re-develop it “from scratch”.

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