Web site design: 5 secrets of success
Web site design: 5 secrets of uspihuu in most cases, the main task of business sites is to make sales: directly, if it is an online store, or indirectly-if it is, for example, a representative office site or a corporate site. At the same time, the web design of business sites greatly affects their future success. 5 main secrets of successful website design are revealed by WebStudio2U web Studio.
The first secret: the main focus should be on the main thing. If visitors to your site directly from the main page are faced with a huge selection of products or services, they can simply get confused: after all, with a wide variety of choices, it is so easy to make a mistake.
It is best to determine the main thing that visitors should pay attention to from the first minute of their stay on the site. For example, in the web design of online stores, the emphasis can be placed on several ” top ” offers, in offers with discounts, and so on.
The second secret: there should be nothing superfluous on the site. Web design for business sites should not be overloaded with details, because this can distract visitors ‘ attention and distract from the main tasks that visitors actually came to the site with.
So, for example, you should not try to include full information about the company, a large price list, and detailed biographies of employees before the web design of the main page of the site-so the main idea of the site can be completely “lost”. It will be better to use convenient navigation and give visitors the opportunity to choose what information they are most interested in at the moment, without forcing them to search for the desired content on the “littered” main page for a long time.
The third secret: website design should be ergonomic. An analogy with the ergonomics of everyday goods is appropriate: remember, for example, how marketers like to pay attention to the “ergonomic” design of the brush handles and their bristles in advertising toothbrushes. In web design, everything is just as practical: the winner is the site that can offer its visitors the most convenient and affordable solution.
Secret four: the most important and most valuable information on the site pages should be placed on top. It is also useful to refer to the experience of marketers: on the shelves of supermarkets, they always have the most expensive and popular products on top, while cheaper products always get the lower shelves. The principle is simple: what the buyer sees right in front of him is much more attractive to him than what else you need to bend down for.
The situation is similar with sites, because the first thing a visitor sees when loading a site page in the browser is its upper part. If in this part of the page will not need visitor information, or at least pointers to where this information is to look for the end of the page the visitor may not “cohortatio”, preferring to leave the site. It would be very wasteful to lose potential customers because of such an error.
Secret five: website design should be well-maintained. In business sites, a large number of distracting details in the design can be fatal for economic success, because such sites are visited by visitors purely “for business”, and not for entertainment. And for site owners, visitors who are just looking for entertainment would not be very useful: they will not buy products or order services. If everything on the site is “in its place”, then it is more convenient for visitors to immediately get down to business, rather than spending time studying a not very clear interface.
Complex web site design is one of the main activities of the professional web Studio WebStudio2U. We offer you to create bright and effective solutions for your business, starting with simple basic sites and ending with complex multi-level portals and large corporate sites.