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What is a longreads on the websites

What are longrides on sitehtak-called longrides-this is one of the leading trends in web design in 2015, as well as, as expected, in 2016. With the help of longreads, sites today do not just share information with their visitors, but tell whole stories, enhancing the effect of attraction. What is a longread and how it differs from the usual information or advertising content on the site, more will be discussed later.

The term “longrid” can be literally translated as “long read” – from the English “long read”. Accordingly, this term is most often used today for large text materials that take a lot of time to read. However, it would not be entirely true to say that longreads differ from regular texts on websites only in their length: this type of text also has other features.

So, any longread, in addition to the text itself, also contains multimedia content, such as illustrations and photos, videos or infographics. And such content not only complements the content of the material, but also is a direct part of it. As a result, text, graphics, and video act on an equal footing in longridi, embodying a completely new format for submitting information on the Internet.

Today, longreads are considered one of the most promising types of thematic content on websites. Usually they are opposed to informational texts, but also longrids can become an alternative to traditional advertising materials. For example, recently popular landing pages that advertise a particular product or service can be considered one of the varieties of longrides.

As with other types of content, longreads, it is important to apply. After all, not all sites are suitable for longreads, and not all long articles with a large number of images can be called longreads. So it is useful to get started with at least some of the main stages of creating longrids for sites.


Of course, the creation of longride always starts with finding and developing his ideas. You need to decide what longread will tell readers about, and why this format will be convenient or profitable in each case. Here it is important not to forget that the main goal of any longread is to tell a story, and without this, the material can remain just a long text with pictures.


Developing a detailed plan for the future longride is one of the keys to success. The plan should reflect the sequence of presentation of information, the placement of accents, and the choice of accompanying multimedia content. Together with the plan, it is usually convenient to immediately make a sketch or layout that demonstrates how the elements of the longrid will interact directly on the site page.

Material preparation

According to the plan, you can prepare the necessary materials for longrid-text, images, infographics, video or audio clips. As a rule, the preparation of materials in the creation of longreeds is divided into several parallel processes, which allows you to complete this stage in the shortest possible time.


To langrid “worked”, it is, of course, have to look appealing on the page. And both when displayed on a PC and when displayed on mobile devices. It is important to pay careful attention to the design of longride, focusing, in particular, such details as the location of multimedia content, font selection and text formatting.


The prepared longrid remains only to be published at the final stage. There are different ways to publish. For example, in some cases, manual layout or adding built — in tools to the used CMS (content management system) is used, and in others-publishing via online services for creating longreads. The choice of a suitable method is usually determined by the individual characteristics of the longrid itself.

High-quality longrid stands out as a truly “deep” and “solid” material and attracts the attention of both the target audience and search engines. At the same time, it “works” for the long term and allows for a long period after publication to receive clicks to the site from search, social networks, and the like. As a result, site traffic improves, and this leads to a more efficient operation of the site as a whole.

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