Internal search for the site and analysis of its work
Internal search for a site and analysis of its Robo-internal search for a site is an important tool from the point of view of usability, because with its help, visitors can use the site more comfortably, quickly getting information that they are interested in. However, if such a search does not work effectively, it does not bring much benefit, so it is important to regularly analyze its use and take appropriate measures to correct the situation.
Analysis of the search for a site allows you to find out exactly how many visitors used the search while working with the site, what is the ratio of visitors to the total number of users of the site, which search queries were entered by visitors, which of these queries the search did not give visitors a response, and so on. All this data is important for optimizing the site and increasing its conversion rate.
For example, if the search analysis for a site shows that the percentage of visitors who use it is very large, then you will need to upgrade (improve) the site navigation system, because this indicator means that the current navigation does not meet the needs of the target audience. And if the results of the search analysis for a site revealed pages from which visitors accessed the search most often, then this information can also be used to improve the site’s performance: it may be necessary to redesign such pages so that visitors can immediately find the necessary information on them.
When users do not find the information they need when searching on a site, this can be an important signal that they should review the product range or rename the offered products and services so that visitors can find them on the site. Analysis of the search results on the site based on this criterion will help to identify the problem and begin to eliminate it.
To perform site search analysis, you can use standard web Analytics tools, such as Google Analytics. To do this, you need to set up search in your Google Analytics account (you need administrator rights in your account). It is quite simple to do this: on the account management page, select the account of the analyzed site, open the “data View” item in the “data view settings” menu, and in the “site search Settings” section, set the “Track site search” switch to the “On” position.”.
Next, you need to specify the custom search parameters for the site in the “query Parameter” field. For example, it can be parameters such as “term”, “search”, “query”, “s”, “q”, etc.you can enter up to 5 parameters at a time, separated by commas. The type of parameters depends on the user search system used on the site. It is easy to determine the desired parameter from the URL of the search results page: it usually appears before the ” = ” sign and the search query that the search results page is based on on the site. If you use categories in your site search, you also need to enter internal search parameters for the category in the “category Parameter” field.
When the custom search tracking setup for a site is complete, Google Analytics will be able to provide the first data in about 48 hours. The site search tracking report is available in the Behavior tab — site Search. In this report, you can view data on the number of sessions with search execution, the number of unique search queries, the depth of the search, the amount of time spent on the site after the search was performed, the pages from which the search was performed, and so on.