Usability of B2B sites: what is important to consider?
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How to name an online store and choose a domain name for it?

How to name an online store and choose a domain name for it?Creating an online store puts a lot of important tasks before the future owner, one of which is to choose a name for the online store. What are online stores called today? What principles are used when choosing names for online stores? More information about how to name an online store and choose a domain name for it will be discussed later.

The approach to choosing a name and domain name for online stores in General should be the same as for other sites. For example, a little more important than other types of sites for online stores is the memorability of the domain name.

The fact is that users, as a rule, more often than on other types of sites, go directly to online stores recently, typing domain names in the browser’s address bar. Therefore, in the case of an online store, the name and domain name must be simple and easy to remember.

For example, long names and domain names made up of three or more words are not suitable for online stores in almost 100% of cases. Also, names and domain names with a large number of “problematic” letters-those Cyrillic letters that Internet users can type in several different ways in Latin — are not suitable for online stores (for example, the letter “z” can be typed as zh, sh, or z, and the letter “y” can be typed as u, iu, or ju).

The next important criterion for choosing the name of an online store is its compliance with the expectations of the target audience. It is known, for example, that depending on gender, age, social affiliation and price preferences, users ‘ perception of the same words will be different: a playful and romantic name will appeal to women, but will be recognized as frivolous by men, a bold and fashionable name will attract young people, but distract the older generation, and so on.

Another influence on the decision to choose a name and domain name for an online store is the eloquence and associativity of the available options, because Internet users must guess at least approximately about the products offered in it by the name of the online store. So, for an online toy store, names that include the names of famous cartoon or fairy-tale characters will be appropriate, for online clothing stores-names with names of wardrobe items, and so on.

Sometimes even appropriate variants of names and names for an online store can not be used, because the more popular the name, the higher the probability that the corresponding domain names are already occupied. Therefore, special attention should be paid to the uniqueness of the invented name, and it may be necessary to “dilute” the name you like with extra characters to find a free domain name.

Traditionally, future owners choose the name and domain name for an online store when creating it. However, you can entrust this procedure to professionals — the so-called couple. Such specialists know which approach is more effective to use in a particular case, and also have the necessary experience to develop non-standard options.

WebStudio2U web design Studio offers comprehensive services for developing online stores and other types of sites, including assistance in selecting and registering domain names. Our specialists develop individual design layouts for the main and secondary pages within the framework of site creation services, perform programming of the necessary modules and components to implement all the functions necessary for sites, fill the sites with unique thematic content and optimize them for search engine promotion.

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