Web design and font size selection for the site
Web design and the choice of font size for the site. however, the small font of the main text that is used on the site can become one of the factors of this site’s popularity in search results, because today search engines pay great attention to the convenience of displaying site content on different types of devices. This is why choosing the font size for a site is one of the most important tasks of website design and requires a particularly thoughtful approach.
If the main font on the site is too small, users have to strain their eyes to read the desired text. Of course, not every user will want to do this, so a site with a small font will close a lot of visitors as quickly as possible. In such a case, of course, you can not count on the effective operation of the site.
However, it is not only the increase in rejection rates on the site that can result from using a very small font. If the font size is too small, the site may even be lower than its competitors for important thematic keywords (all other things being equal) due to the fact that search engines are currently actively struggling with the inconvenient presentation of content on sites.
For example, the Google search engine considers the small font on a site to be a serious barrier to visitors and recommends that webmasters use large enough fonts so that users do not have to look at too small a font or resort to zooming in on the page. At the same time, Google webmasters pay special attention to mobile site visitors.
The fact is that even if the font looks quite large on the screen of a desktop PC or laptop, this does not mean that it will be easy to read on mobile devices (tablets, smartphones). After all, the font size is usually set by webmasters in pixels, the size of which depends on the size of the device screen and its resolution, and as a result, the same font size is easy to read on a large screen, but not on a small one.
When designing a website design, the webmaster can, of course, simply rely on the behavior of mobile users themselves: it is not difficult to zoom in on the page in the browser, so all visitors who find the font too small will still be able to use the site in the end. However, this approach is not recommended by the Google search engine, believing that the convenience of presenting content to site visitors should first be taken care of by the site owners themselves.
To fix the problem, you need to understand that scaling fonts on mobile device screens depends on several factors. In particular, the settings of the viewing area on the site are very important for correctly displaying the font size: if the viewing area is not configured, the browser will not be able to display the site correctly, resulting in the font being too small to read. The viewport meta tag is used to configure the viewport.
Another factor that plays an important role in choosing the font size for a site is the selection of the base font size. For example, the Google search engine recommends using a 16-pixel CSS font size as the base font size (one of the font size units), since this is the default font size displayed in browsers when the webmaster does not set any values for the font size in the body of the site pages or in the CSS file. The fonts smaller or more basic Google advises to set in relative units, e.g. in percent, that automatic scaling of pages for display on different devices zoom fonts performed correctly as possible.
It should be noted in conclusion that when developing a website design, not only the font size is important, but also the number of different fonts, as well as the font colors used. After all, if you make a mistake when developing a color scheme for a site, the level of usability of the site may decrease, and this will negatively affect the effectiveness of the site in the future. This is why you should entrust your web design work to the specialists of professional web studios.
In our web design Studio, WebStudio2U, we offer comprehensive services for website development, promotion, optimization and support, redesign and modernization, filling in unique thematic texts, and so on. You can apply for a website creation or website design right now to get a commercial offer with a set of services selected individually for you.