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Web design trends in 2018

Web design trends in 2018
Web design trends 2018IN the field of web design, as in fashion, everything is influenced by time: some techniques and techniques of web development become popular, then others, and at the same time every year there are more and more new trends. So in 2018, new trends in web design also appeared, as well as several “long-playing” trends.

So, if we talk about last year’s trends, which remained popular in 2018, they include such as storytelling, experimental navigation, and a “broken” grid in page templates. All these techniques in web design are relevant and continue to develop, allowing developers to create even more interesting and original solutions.

If we consider the new trends in web design in 2018, we can highlight the evolution of flat design, the active use of 3D, VR and AR, as well as rich colors and gradients. In addition, the trend is even more personal photos and illustrations, expressive typography, as well as cinemagraphs. Each of these trends should be considered in more detail.

New web design trends of 2018
So, the flat design in 2018 becomes a little different — now it has “absorbed” the shadows and gradients inherent in material Design from Google, and has become more “volumetric”. But at the same time, the flat design has kept the main idea — creating clean and simple sites for comfortable display and interaction, especially on mobile devices, the share of which is steadily growing.

As for the use of 3D and VR / AR, this trend in web design is not an absolute novelty. But it has received another boost to development in connection with the improvement and increasing spread of relevant technologies. In 2018, a large number of websites and web applications are expected to use this trend both to attract attention to their resources, and to improve usability and create a positive experience.

Saturated colors and the use of gradients are also not new to the year. But it was in 2018 that this trend “hooked” experts and showed a significant increase in popularity. As a result, on sites created or upgraded this year, designers try to use the most daring color solutions that will be remembered by visitors and highlight projects among many analogues.

Synemagraphs are static images with partial animation, when only some part of the illustration or photo moves. Although this trend, as the use of cinemagraphs, again, is not an invention of the new year, but this relatively new technique in 2018 is a very topical and widely applied in the design of websites on various subjects and topics, because cinemagraphs can easily show the users the main idea of the website or program, to reveal their essence.

Among other web design trends in 2018, as already mentioned, is the emphasis on individual images. According to this trend, the use of stock photos and illustrations is rapidly decreasing in site design, and images created specifically for a particular project are actively used instead. As a result, this allows you to make a site or web application original, bright, and expressive.

It is interesting to note that all the mentioned trends relate mainly to the visual component of web design in 2018. However, we must not forget that at the same time they are closely related to the functionality of sites, because each of these techniques is not just used to decorate pages or demonstrate the skills of web designers, but is designed to create a positive experience of interaction with sites, help increase conversion, and enhance the competitiveness of sites. And, of course, it is very important to use trends correctly, evaluating not only their “beauty”, but also the benefits for business.

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