The analysis of the site
Website analysis currently, a company’s website serves as one of the most important business tools: you can use it to advertise your products and services, or even directly collaborate with customers. However, the effectiveness of a site as a business tool may decrease if the site does not work as intended. In this regard, an important stage in maintaining the company’s website is the analysis of the site’s performance.
Analysis of the site’s performance is necessary on a regular basis, because otherwise it is impossible to assess whether the site implements all 100% of its potential or just a “dead weight” for the company. Also, without regular analysis, it is impossible to notice problems or interruptions in the site’s operation in time and make the necessary edits.
Site analysis includes several main components, including SEO analysis of the site, analysis of its traffic, usability analysis, and technical analysis. Each of these analyses is important for the overall evaluation of the site’s effectiveness and determining the future path of its development.
SEO analysis of the site allows you to determine how the site is “seen” by search engines, to identify the strengths and weaknesses of the site in relation to search engine promotion. For example, using SEO analysis to find out which of the thematic key words the website is on the top lines of search results, to assess how relevant certain pages of the website search queries, under which they move, and find out good perebintovany by an internal page.
Site traffic analysis allows you to get detailed information about how and where visitors come to the site, how much time they spend on its pages, which pages they leave, and so on. This analysis is very important, because it can be used not only to evaluate the current site traffic, but also to predict the future.
As a rule, special online Analytics services, such as Yandex, are used to analyze site traffic.Metric or Google Analytics. These services provide very detailed information about the number of pages visited, the keywords that visitors used to visit the site, the path of navigation on the site, conversion, time spent by visitors on the site, and many other things. To Use Yandex.You can use Metrica or Google Analytics for free.
Usability analysis of the site and design analysis of its pages are two closely related components in the overall analysis of the site. The task of such analyses is to identify problems of interaction between visitors and the site. For example, using usability analysis, you can determine whether important information is clearly visible on site pages, easy site navigation, and whether instructions or calls to action are clear. Analysis of the site design, in turn, is intended to show which design errors led to problems with usability.
Technical analysis of the website is necessary to obtain information about the correctness of the site from a technical point of view. For example, this analysis can check the correctness of various scripts on the site, the availability of different pages of the site, and the speed of data loading. If necessary, such analysis may include checking the site’s code to identify errors that may interfere with the normal operation of the resource.
Evaluating the main stages of conducting a General analysis of the site, you can see that such an analysis is not a simple matter. At the same time, the analysis itself is only an auxiliary tool in working with the site, since it is also necessary to correctly interpret the analyzed information in order to make a high-quality and effective plan for further actions for the development and promotion of the site. Without this, analyzing the site’s performance is a waste of time.