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Web design and increase your website’s conversion rate

Increasing site conversion is the dream of all commercial site owners to get a high conversion rate, because a good conversion means, first of all, good income. Unfortunately, right from the first days of creating a site, its conversion rate is never high, and therefore increasing the conversion rate of a site is a task that is relevant at any stage of its life cycle.

Site conversion is the ratio of the number of visitors who have made a certain target action on the site to the total number of visitors to this site. The easiest way to understand what conversion is is to use the example of an online store: the term “conversion” usually refers to the ratio of the number of purchases made to the total number of visits.

The high conversion rate of the site indicates that the site works effectively and helps the company in carrying out its activities. But low conversion is a sign of irrational spending on site content or even loss-making on the site as a whole. As a result, the conclusion is obvious: in order for the site to work for the benefit of the company, its conversion should be increased by all available means. But how exactly can this be done?

Increasing the site’s conversion rate is not an easy task, because the conversion rate is affected by several important factors. This, for example, and the level of usability of the site and matching pages to the expectations of visitors and the attractiveness of the website design and content pages, and many other aspects. To increase site conversion, you must first conduct a detailed site analysis and find out the possible reasons for low conversion.

A comprehensive site analysis can identify the most problematic site qualities in terms of conversion. For example, after the analysis, you can find out that visitors go to the site from non-thematic sources, visitors do not get to the pages they expected, visitors can not find how to perform the target action (buy, order, subscribe to the newsletter), and so on. This will give clear “hints” about which direction to take to increase conversion.

When the reasons for low site conversion are identified, it is necessary, of course, to address them. And in this case, you may need to either optimize and upgrade the site, or redesign it, or even create it from scratch-depending on how serious the flaws were found. And the best way to solve the problem of low conversion on the site is to conduct a comprehensive improvement of the site, which includes various types of work.

If your site has a low conversion rate, then a professional web design Studio WebStudio2U can help you choose the right set of measures to increase the site’s conversion rate and perform all the necessary work. For example, webstudio2u web Studio specialists, after analyzing the site and studying the reasons for its low conversion, can offer such “rehabilitation” measures as speeding up site loading, eliminating errors in the operation of software components and modules of the site, increasing the relevance of site pages to thematic search queries, changing the structure and design of the site, determining a list of keywords for effective promotion, and so on.

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