Development of online stores: buyer’s shopping cart
Development of online stores: shopping cartthe development of online stores pays great attention to usability, because in order for visitors to the online store not only to come to look at products from the catalog, but also to make purchases, it is necessary to provide them with maximum comfort. The usability of the customer’s shopping cart is particularly important.
The customer basket can be called one of the main elements of any online store, because it is with the help of the basket that visitors to online stores make an order for goods. This means that you need to make sure that the design of the basket is as convenient and understandable as possible.
Creating an online store usually involves executing the customer’s shopping cart either as a separate full-fledged page, or as a small window, usually located in the side area of the page. To improve the usability of an online store, we recommend using both of these approaches when developing a shopping cart.
The”mini” window of the shopping cart will allow you to show the customer information about their order, while occupying a very small area on the page and not interfering with continuing to make purchases: when a product is selected, it is immediately displayed in the mini-basket. At the same time, the mini-cart has a link to a full-fledged shopping cart page with the ability to edit the shopping list.
In the” full ” version of the shopping cart, you can offer the customer more information and more features. For example, if the mini-basket shows only the name of the goods, their quantity and the total purchase price, then in the expanded version of the basket, you can show the buyer, in addition to these data, brief information about each of the goods, about the methods and cost of delivery.
The process of making an invoice and payment requires the utmost care from the buyer, and therefore you need to try to provide the most simple and intuitive interface for interacting with the site. As a rule, the procedure for issuing an invoice for the selected product consists of such steps as authorization /registration, filling out an online order form, payment, and confirming the order before sending it. At the same time, it is important to give customers the opportunity at any stage before the final confirmation of the order to cancel the purchase and return to the selection of products.
It is convenient when all the steps in the process of making a purchase are performed sequentially, when the buyer is led by the hand from one stage to the next. However, you can do something else by placing the buyer’s shopping cart, personal information of the buyer, and payment and delivery information on the same page at once. At the same time, it is very important to pay attention to the design of such a page: everything must be well structured and understandable for customers.
In the shopping cart, you must offer customers the option to “continue shopping” or “proceed to payment”. You should avoid a large number of fields in the online order form, as this can confuse customers. It is desirable to group similar fields together, while accompanying them with clear headers. An example of filling out an order form will be useful.
WebStudio2U web design Studio offers you the creation of online stores with a high level of usability, which will allow you to represent the interests of your company at a high level, providing your potential customers with maximum convenience when choosing products and ordering them. Our specialists have extensive experience in the field of manufacturing online stores and guarantee the highest quality of all work performed.