Web design and site conversion
Web design and site conversion with site conversion, it is common to understand the ratio of visitors who performed a specified action on the site, for example, ordered a product, to the total number of site visitors. Site conversion is usually expressed as a percentage. The website design has a great influence on the conversion rate.
Web site design can have a significant impact on conversion, because it depends on how well-designed web site design depends on whether visitors can quickly and without interference to achieve the goal: buy a product, order a service, find a contact phone number, and so on. Some web design errors lead to a significant reduction in site conversion.
For example, a large amount of unstructured text on the main page or on the landing page of a site can cause the site’s conversion rate to be low. The site usually has only a few seconds to get a potential buyer interested in information about the products or services offered. And if instead of a short, useful and accessible information, visitors see a long unstructured text, this may lead to the fact that they leave the site.
Another web design error that can negatively affect the site’s conversion is the lack of formative titles, menu item names, and so on. If, for example, instead of the simple and clear name “useful tips for buyers”, the menu item is entitled “spring has come”, then it is not surprising that site visitors will be very confused and will hurry to leave the site. When creating a site, you need to think carefully about what names to give to sections and menu items to avoid this problem.
Lack of motivation to act on the site’s landing page is another web design error that can be fatal for site conversion. If the site doesn’t “tell” the visitor what to do, then the visitor may not “guess”. To increase site conversion, you should always place elements on landing pages that indicate what action the visitor should take. For example, this can be the “order” or “buy” buttons, the “subscribe” link, and so on.
Low usability is a real “scourge” of sites that want to increase their conversion rate. Typical signs of low site usability are confusing navigation, lack of available instructions for potential buyers, too deep site structure, etc. Increasing the level of usability leads to improved site conversion, and special usability testing helps to identify problems with usability.
Making purchases online or ordering various services on websites, despite the widespread use of Internet technologies, is still something unusual for the average domestic user, even slightly frightening. That’s why web design of a site that somehow “scares” potential buyers, obviously will not help to increase the conversion rate of the site.
For example, low-quality product images, lack of specific information about how to pay for a purchase or terms of cooperation, how to deliver goods, and so on can become an obstacle to high conversion. Customers will subconsciously expect a “trick” from a site that for unknown reasons did not provide them with such important data, and therefore will simply be afraid to make a purchase or order.
The key to solving problems with conversion of an existing site is its professional redesign. The redesign of the site will correct the situation and achieve a higher conversion rate from the site. It is important to correctly identify the reasons for low conversion, so that the site redesign has the greatest effect.
To avoid problems with conversion for a new site, even at the stage of its creation, you should think about choosing a competent web Studio or web designer, the web design of the new site met the basic requirements of high conversion.