Monthly Archives: March 2018
What to write in the call-to-action text on the site?Almost any commercial site, whether it is a corporate portal, an online store or a modest site like “vcard”, has a so-called call-to — action for visitors. Most often, call-to-action is presented as a button, and the text of the call can be different. To make the button conversion as high as possible, it is important to choose the right call-to-action text when creating a website.
Any visitor, depending on the type of site and the purpose of their visit, usually has to perform some action: buy a product, order a service, subscribe to a newsletter or make a request for a callback. This target action is what the site actually works for: the more visitors perform the desired action, the higher the site’s conversion rate will be, which means that the more effectively the site will perform its tasks. Continue reading
Pagination or infinite scrolling: what to choose?When you have to display a large amount of data within a single web page, developers or site owners usually have to choose between two main ways to present such data: the content will either load automatically for vertical scrolling, or it will be automatically split into several small pages. Which approach in web design should I prefer?
The decision on how a large amount of data will be presented to site users affects both the overall level of site usability and SEO indicators. Therefore, it is important to pay a lot of attention to this issue, for which it is useful to compare the main advantages and disadvantages of each of the two approaches. Continue reading
Usability of the online store: what to check first?The conversion rate of an online store is influenced by a whole group of factors, among which one of the main ones can be called usability. Even when developing the issue of usability of an online store, you should pay close attention, and if the store is already working, you should definitely check its usability for compliance with some basic parameters.
When analyzing the usability of an online store, you usually need to carefully study a lot of different characteristics for each page, because there can be no small things in the matter of increasing the conversion rate. First of all, you should check for several standard pages — the catalog page, the product page, and the shopping cart page. Continue reading