Monthly Archives: April 2018
Usability of B2B sites: what is important to consider?Business-to-business sites, known as B2B, usually provide a slightly different scenario for interacting with visitors than business-to-customer sites. Therefore, the approach to developing sites of these two different types cannot be the same. In particular, when creating B2B sites, it is important to think about the specifics of their usability.
Companies operating in the “business for business” segment are usually focused on long-term cooperation rather than on one-time sales of goods or services. This concept should fully reflect the B2B sites of such companies, helping visitors to get a truly reliable partner with whom it is convenient and pleasant to work. Continue reading
Web design trends 2016THE web design environment is constantly changing. And if some affect this area only a little, others are destined to become “long-playing” trends and influence the web design of new sites for many years. What should we expect new in 2016 in website design? What will be, as before, in fashion, and what will go into oblivion? This will be shown by the web design trends of 2016.
It would seem that fashion should not be important in the development of website design. However, it is enough to compare several sites of “respectable” age with modern sites, as you can see the difference between them, which is more significant the greater the “gap” in age. As a result, many of the things that seemed right to users in previous years cause confusion, confusion, and spending more time understanding how to interact with sites. Continue reading
How to use favicon for your site effectively?The favicon of a site is an image of 16×16 or 32×32 Pixels. that is reflected along with the title of pages in the browser tabs or in the list of results in search engines. This seemingly insignificant element of reality can have a significant impact on site traffic, and therefore it is important to pay attention to the issue of its effective use.
You might think that such a small image is unlikely to seriously affect potential site visitors, but the facts confirm the opposite: a well-marked favicon that is easy to remember can become an additional incentive for clicking on a link to a site in search results, and this will improve the site’s behavioral factors, and the overall picture of traffic. Continue reading