Monthly Archives: May 2018
Internal search for a site and analysis of its Robo-internal search for a site is an important tool from the point of view of usability, because with its help, visitors can use the site more comfortably, quickly getting information that they are interested in. However, if such a search does not work effectively, it does not bring much benefit, so it is important to regularly analyze its use and take appropriate measures to correct the situation.
Analysis of the search for a site allows you to find out exactly how many visitors used the search while working with the site, what is the ratio of visitors to the total number of users of the site, which search queries were entered by visitors, which of these queries the search did not give visitors a response, and so on. All this data is important for optimizing the site and increasing its conversion rate. Continue reading
What are longrides on sitehtak-called longrides-this is one of the leading trends in web design in 2015, as well as, as expected, in 2016. With the help of longreads, sites today do not just share information with their visitors, but tell whole stories, enhancing the effect of attraction. What is a longread and how it differs from the usual information or advertising content on the site, more will be discussed later.
The term “longrid” can be literally translated as “long read” – from the English “long read”. Accordingly, this term is most often used today for large text materials that take a lot of time to read. However, it would not be entirely true to say that longreads differ from regular texts on websites only in their length: this type of text also has other features. Continue reading
How to use web design to prevent user pardons in the process of user interaction with a particular site, errors occur that can cost the company lost customers. As a result, it is always important to create a web design for the company’s website in such a way that it minimizes the possibility of user errors.
Most often, errors occur when users have to perform some action on the site, for example, add a product to the cart or order a service, subscribe to an e-mail newsletter, publish a review, send a request to the administration, and so on. And if the method of performing the necessary action is not very well understood by users, or if the scheme of interaction with the site is too different from the usual models, then the first thing to blame for your own mistakes is the incorrectly developed web design of such a site. Continue reading