Monthly Archives: November 2018
Web design and site navigation structure when creating sites, their so — called navigation structure is of great importance-in other words, the scheme according to which visitors navigate between different pages of sites. The navigation structure is closely related to the usability of the site, as well as its optimization for promotion in search engines.
The site’s navigation structure performs important tasks: it logically combines various information blocks, displays the current location of the visitor on the site, and provides controls for navigating through the site’s pages. As a rule, there are main and additional navigation in the site structure. Continue reading
Conversion of an online store for any online store, the conversion rate is an important indicator of its performance. Conversion of an online store is the number of purchases made by its visitors, and its level shows the ratio of the number of online store visitors who made a purchase to the total number of visitors for a certain period of time. The higher the conversion rate of an online store, the higher its effectiveness is evaluated.
The conversion of an online store is influenced by many factors, not the least of which is the level of usability. If it is convenient for visitors to use the online store, then the probability of successful purchases increases. If the level of usability is low, then visitors who want to buy something can “drop out” from the first minutes of the visit to the online store. Continue reading
What is usability testing (usability audit)an indicator of the usability of various sites is usability, and using the so-called usability testing (usability audit), you can evaluate this indicator. Usability testing can be performed both at the site development stage and during the entire site lifecycle.
Usability audit helps you find out whether a site needs a redesign or redesign of the user interface. Such an audit is necessary for all sites, but online stores especially need it, since this type of site works “directly” with potential buyers. For online stores, usability audit helps to solve the following tasks: Continue reading