Website design Studio: do you need standards?”Website design Studio”,” web design Studio “or simply” web Studio ” -under these different names, Internet users know companies whose main activity is in the field of creating, maintaining and developing websites.
In their work, each website design Studio strives to stand out, surprise with creative thinking. However, this” pursuit ” of creativity can cause serious damage to the usability of sites. Therefore, often in web design, you can find a number of particularly popular techniques that have become virtually standard in the development of sites. But do we really need some common standards in the work of site design studios? Continue reading
Gamification on the site: what is it and why is it necessary?Today, on many sites, including business sites, you can find elements of the so — called gamification-a technique that turns the user’s interaction with the site into an exciting game. But why do different serious sites need gamification? What is it and how can it help business? This will be discussed in more detail later.
The main purpose of using various elements of gamification on sites is to attract potential customers to interact with the brand, increase the motivation of site visitors to perform the necessary actions for the brand, and create more vivid impressions from contact with the brand. Game mechanics for gamification of sites can be used very diverse, depending on the characteristics of the subject and the desired actions of users. Continue reading
That may interfere with the conversion on the landing page?Landing pages (storefronts, landing pages — are the pages of a site that visitors get to through search, contextual advertising, or other channels. As a rule, landing pages of a site contain an offer of a company’s product or services, and it is with the help of landing pages that site visitors are often converted into customers or clients of the company.
Conversion of a particular landing page is important for evaluating the effectiveness of the entire site: if site visitors are poorly converted into customers and clients, then the site will not be of much use to the company, and the effort, time and money used to attract targeted visitors will be wasted. Of course, this is not the result that companies expect when launching their sites. Continue reading