Increasing site conversion is the dream of all commercial site owners to get a high conversion rate, because a good conversion means, first of all, good income. Unfortunately, right from the first days of creating a site, its conversion rate is never high, and therefore increasing the conversion rate of a site is a task that is relevant at any stage of its life cycle.
Site conversion is the ratio of the number of visitors who have made a certain target action on the site to the total number of visitors to this site. The easiest way to understand what conversion is is to use the example of an online store: the term “conversion” usually refers to the ratio of the number of purchases made to the total number of visits. Continue reading
How to use favicon for your site effectively?The favicon of a site is an image of 16×16 or 32×32 Pixels. that is reflected along with the title of pages in the browser tabs or in the list of results in search engines. This seemingly insignificant element of reality can have a significant impact on site traffic, and therefore it is important to pay attention to the issue of its effective use.
You might think that such a small image is unlikely to seriously affect potential site visitors, but the facts confirm the opposite: a well-marked favicon that is easy to remember can become an additional incentive for clicking on a link to a site in search results, and this will improve the site’s behavioral factors, and the overall picture of traffic. Continue reading