Web design. The information structure of the site is important in its development. Ill-conceived information structure of the site leads to the appearance of “extra” pages, duplicate pages, “broken” links on the site, etc. Therefore, special attention should be paid to the development of the information structure of the site.
What is commonly understood as the information structure of the site? In General, it is a way of organizing site information materials together with all the links that allow these materials to interact with each other. And how well this interaction is organized depends on the level of comfort when using the site by visitors. Continue reading
Increasing site conversion is the dream of all commercial site owners to get a high conversion rate, because a good conversion means, first of all, good income. Unfortunately, right from the first days of creating a site, its conversion rate is never high, and therefore increasing the conversion rate of a site is a task that is relevant at any stage of its life cycle.
Site conversion is the ratio of the number of visitors who have made a certain target action on the site to the total number of visitors to this site. The easiest way to understand what conversion is is to use the example of an online store: the term “conversion” usually refers to the ratio of the number of purchases made to the total number of visits. Continue reading
Today, specialists in site development and promotion identify a number of factors that affect site conversion. Creating a website based on these factors will help you get an effective business tool that will work to bring real benefits to the company.
The main factor affecting the conversion of sites today is the availability of a quality value proposition (in Western practice, value proposition). It determines how much potential customers will be interested in the site page: whether they will study the information presented on the page in detail or close it a few seconds after logging in. Continue reading