Web design. The information structure of the site is important in its development. Ill-conceived information structure of the site leads to the appearance of “extra” pages, duplicate pages, “broken” links on the site, etc. Therefore, special attention should be paid to the development of the information structure of the site.
What is commonly understood as the information structure of the site? In General, it is a way of organizing site information materials together with all the links that allow these materials to interact with each other. And how well this interaction is organized depends on the level of comfort when using the site by visitors. Continue reading
Increasing site conversion is the dream of all commercial site owners to get a high conversion rate, because a good conversion means, first of all, good income. Unfortunately, right from the first days of creating a site, its conversion rate is never high, and therefore increasing the conversion rate of a site is a task that is relevant at any stage of its life cycle.
Site conversion is the ratio of the number of visitors who have made a certain target action on the site to the total number of visitors to this site. The easiest way to understand what conversion is is to use the example of an online store: the term “conversion” usually refers to the ratio of the number of purchases made to the total number of visits. Continue reading
How do I make a menu for a site? The main features of the choice menyakin wouldn’t be a website without which it is not exactly to do, so it is without menu. And often on one site there are several menus at once — for the main and additional navigation. To make a menu for a site correctly, it is important to take into account the characteristics of the type of site, its subject, volume, etc.
On different sites, the menu is implemented in different ways: somewhere it is the usual vertical or horizontal text menu, and somewhere it is a non-standard flash menu or a menu in pictures. The factors that influence the choice of a particular solution are very diverse. For example, the availability of the menu is always more important for different site usage conditions. Continue reading