Web design. The information structure of the site is important in its development. Ill-conceived information structure of the site leads to the appearance of “extra” pages, duplicate pages, “broken” links on the site, etc. Therefore, special attention should be paid to the development of the information structure of the site.
What is commonly understood as the information structure of the site? In General, it is a way of organizing site information materials together with all the links that allow these materials to interact with each other. And how well this interaction is organized depends on the level of comfort when using the site by visitors. Continue reading
Increasing site conversion is the dream of all commercial site owners to get a high conversion rate, because a good conversion means, first of all, good income. Unfortunately, right from the first days of creating a site, its conversion rate is never high, and therefore increasing the conversion rate of a site is a task that is relevant at any stage of its life cycle.
Site conversion is the ratio of the number of visitors who have made a certain target action on the site to the total number of visitors to this site. The easiest way to understand what conversion is is to use the example of an online store: the term “conversion” usually refers to the ratio of the number of purchases made to the total number of visits. Continue reading
Trends in web design 2015plyva fashion subject to many areas of activity, including web design. And, for example, even before 2015, both web design specialists and potential site customers are interested in what web design will look like this year. Well, let’s find out what web design trends are expected in 2015.
Fashion in web design is not so fleeting, and therefore many of the expected trends in 2015 repeat or develop existing trends of previous years. Thus, it is expected that adaptive web design will be further developed in 2015. This, however, is not surprising, given that the mobile audience of sites is only growing every year. Continue reading