Web design. The information structure of the site is important in its development. Ill-conceived information structure of the site leads to the appearance of “extra” pages, duplicate pages, “broken” links on the site, etc. Therefore, special attention should be paid to the development of the information structure of the site.
What is commonly understood as the information structure of the site? In General, it is a way of organizing site information materials together with all the links that allow these materials to interact with each other. And how well this interaction is organized depends on the level of comfort when using the site by visitors. Continue reading
Increasing site conversion is the dream of all commercial site owners to get a high conversion rate, because a good conversion means, first of all, good income. Unfortunately, right from the first days of creating a site, its conversion rate is never high, and therefore increasing the conversion rate of a site is a task that is relevant at any stage of its life cycle.
Site conversion is the ratio of the number of visitors who have made a certain target action on the site to the total number of visitors to this site. The easiest way to understand what conversion is is to use the example of an online store: the term “conversion” usually refers to the ratio of the number of purchases made to the total number of visits. Continue reading
Web design and the choice of font size for the site. however, the small font of the main text that is used on the site can become one of the factors of this site’s popularity in search results, because today search engines pay great attention to the convenience of displaying site content on different types of devices. This is why choosing the font size for a site is one of the most important tasks of website design and requires a particularly thoughtful approach.
If the main font on the site is too small, users have to strain their eyes to read the desired text. Of course, not every user will want to do this, so a site with a small font will close a lot of visitors as quickly as possible. In such a case, of course, you can not count on the effective operation of the site. Continue reading