Web site design: 5 secrets of success
Web site design: 5 secrets of uspihuu in most cases, the main task of business sites is to make sales: directly, if it is an online store, or indirectly-if it…

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Landing pages on the site: their types and features
Landing pages on the site: their types and features in the field of web design and website promotion, such a concept as landing pages is often used ("storefronts", landing pages).…

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What is usability testing (usability audit)
What is usability testing (usability audit)an indicator of the usability of various sites is usability, and using the so-called usability testing (usability audit), you can evaluate this indicator. Usability testing…

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Site accessibility: how to increase it?

Site accessibility: how to increase it?Along with the concept of usability, you can also find the term “accessability”, which can be translated as ” site availability “. What does the availability of the site? Who exactly should the site be “accessible” to? How can I increase site availability?

Accessibility – this term is most often used to denote the accessibility of the site for users with disabilities . For example, people who suffer from diseases of the visual apparatus, such as color blindness, the site in the traditional form may be inconvenient to view. Continue reading

Web design. Style of promo sites

Web design. Promo site style a promo site is a site designed to advertise a particular brand or product on the Internet. The web design of promo sites has its own specific features. What exactly is the web design for promo sites?

The promo site creates and maintains the image of the company or product, promotes the product on the market, and helps to form a loyal attitude of consumers to the brand.

The main task of an advertising promo site is to encourage a potential buyer to take action, and the style of web design for the promo site should contribute to this task. Continue reading

Aida advertising model in web design

Aida model in web design AIDA is a popular marketing term for a consumer behavior model that describes the sequence of events leading to a purchase decision. At first, the AIDA model was used only in the field of offline advertising, but today it is also widely used in Internet advertising, as well as in web design. What is this model and what are the features of its use on websites?

The term AIDA is an abbreviation of the English words “Attention”, “Interest”, “Desire” and “Action”, which in translation means” Attention”,” Interest”,” Desire “and”Action”. In some cases, the letter D of this abbreviation is interpreted as “Demand”, which means “Need”, and also as “Decision”, which means”Decision”. The invented Aida model was created in 1896 in the United States by Elias Levis. Continue reading

Web design. Magazine (newspaper) style
Web design. Magazine style-a fashion trend of web design in 2010, gradually moved to the year 2011. What is attractive about magazine style in web design? Is this style suitable…

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What to write in the call-to-action text on the site?
What to write in the call-to-action text on the site?Almost any commercial site, whether it is a corporate portal, an online store or a modest site like "vcard", has a…

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Website development in a minimalist style: pros and cons
Website development in a minimalist style: for and protirozrobka sites using certain design styles due to the need to create a certain mood among visitors. Thanks to easily recognizable design…

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Web design. Magazine (newspaper) style
Web design. Magazine style-a fashion trend of web design in 2010, gradually moved to the year 2011. What is attractive about magazine style in web design? Is this style suitable…

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