Web design. Promo site style a promo site is a site designed to advertise a particular brand or product on the Internet. The web design of promo sites has its own specific features. What exactly is the web design for promo sites?
The promo site creates and maintains the image of the company or product, promotes the product on the market, and helps to form a loyal attitude of consumers to the brand.
The main task of an advertising promo site is to encourage a potential buyer to take action, and the style of web design for the promo site should contribute to this task. Continue reading
Aida model in web design AIDA is a popular marketing term for a consumer behavior model that describes the sequence of events leading to a purchase decision. At first, the AIDA model was used only in the field of offline advertising, but today it is also widely used in Internet advertising, as well as in web design. What is this model and what are the features of its use on websites?
The term AIDA is an abbreviation of the English words “Attention”, “Interest”, “Desire” and “Action”, which in translation means” Attention”,” Interest”,” Desire “and”Action”. In some cases, the letter D of this abbreviation is interpreted as “Demand”, which means “Need”, and also as “Decision”, which means”Decision”. The invented Aida model was created in 1896 in the United States by Elias Levis. Continue reading
How to use favicon for your site effectively?The favicon of a site is an image of 16×16 or 32×32 Pixels. that is reflected along with the title of pages in the browser tabs or in the list of results in search engines. This seemingly insignificant element of reality can have a significant impact on site traffic, and therefore it is important to pay attention to the issue of its effective use.
You might think that such a small image is unlikely to seriously affect potential site visitors, but the facts confirm the opposite: a well-marked favicon that is easy to remember can become an additional incentive for clicking on a link to a site in search results, and this will improve the site’s behavioral factors, and the overall picture of traffic. Continue reading