Web design. Promo site style a promo site is a site designed to advertise a particular brand or product on the Internet. The web design of promo sites has its own specific features. What exactly is the web design for promo sites?
The promo site creates and maintains the image of the company or product, promotes the product on the market, and helps to form a loyal attitude of consumers to the brand.
The main task of an advertising promo site is to encourage a potential buyer to take action, and the style of web design for the promo site should contribute to this task. Continue reading
Aida model in web design AIDA is a popular marketing term for a consumer behavior model that describes the sequence of events leading to a purchase decision. At first, the AIDA model was used only in the field of offline advertising, but today it is also widely used in Internet advertising, as well as in web design. What is this model and what are the features of its use on websites?
The term AIDA is an abbreviation of the English words “Attention”, “Interest”, “Desire” and “Action”, which in translation means” Attention”,” Interest”,” Desire “and”Action”. In some cases, the letter D of this abbreviation is interpreted as “Demand”, which means “Need”, and also as “Decision”, which means”Decision”. The invented Aida model was created in 1896 in the United States by Elias Levis. Continue reading
Landing pages on the site: their types and features in the field of web design and website promotion, such a concept as landing pages is often used (“storefronts”, landing pages). Different experts give different definitions of this concept, but in General, the target pages are considered to be 2 main groups of pages, sites: pages that visitors get to when they log in to the site, as well as pages where visitors must make a conversion. There are currently different types of landing pages, and each of these types has its own characteristics. Continue reading