Web design trends 2016
Web design trends 2016THE web design environment is constantly changing. And if some affect this area only a little, others are destined to become "long-playing" trends and influence the web…

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What is usability testing (usability audit)
What is usability testing (usability audit)an indicator of the usability of various sites is usability, and using the so-called usability testing (usability audit), you can evaluate this indicator. Usability testing…

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Aida advertising model in web design
Aida model in web design AIDA is a popular marketing term for a consumer behavior model that describes the sequence of events leading to a purchase decision. At first, the…

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Website development in a minimalist style: pros and cons

Website development in a minimalist style: for and protirozrobka sites using certain design styles due to the need to create a certain mood among visitors. Thanks to easily recognizable design styles, the visitor, just by looking at the site, already intuitively knows what will be discussed next, and immediately adjusts to the perception of information.

So, the classic style of web design tells visitors about the reliability and stability of the company and its site, and such a thematic design style as cartoon, will immediately understand that the site’s theme is directly related to children. If a visitor sees a web design on a site that is completely inappropriate for its theme, it is puzzling. Not knowing what to expect from the site, the visitor will hurry to leave it. Continue reading

Site conversion: popular ways to increase

Site conversion: popular ways zbilshennyayakim would be modern or pleasant to the eye was not a site, if it does not bring the company the expected benefits-it is “dead weight”. Usually, it is accepted to Express the degree of usefulness of sites in the web design environment in terms of conversion, that is, the ratio of the number of visitors who performed the necessary actions on the site to the total number of site visitors for a certain period. To date, there are several popular ways in which the conversion of a site — as an equivalent of its performance-can be increased.

The conversion rate of a site is influenced by a whole group of different factors, and it’s no secret that the lion’s share of it is due to factors related to usability and site design. Continue reading

What to write in the call-to-action text on the site?

What to write in the call-to-action text on the site?Almost any commercial site, whether it is a corporate portal, an online store or a modest site like “vcard”, has a so-called call-to — action for visitors. Most often, call-to-action is presented as a button, and the text of the call can be different. To make the button conversion as high as possible, it is important to choose the right call-to-action text when creating a website.

Any visitor, depending on the type of site and the purpose of their visit, usually has to perform some action: buy a product, order a service, subscribe to a newsletter or make a request for a callback. This target action is what the site actually works for: the more visitors perform the desired action, the higher the site’s conversion rate will be, which means that the more effectively the site will perform its tasks. Continue reading

Website design: how to make a 404 page
Web site design: how to make a 404 on sites (especially those with a complex structure and a large volume), it is very important to have a so-called 404 page…

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Site support: improving the efficiency of an online consultant
Site support: improving the efficiency of online consultants on many sites today you can find special chats for online consultations. It is believed that such chats can help increase site…

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Landing pages on the site: their types and features
Landing pages on the site: their types and features in the field of web design and website promotion, such a concept as landing pages is often used ("storefronts", landing pages).…

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That may interfere with the conversion on the landing page?
That may interfere with the conversion on the landing page?Landing pages (storefronts, landing pages — are the pages of a site that visitors get to through search, contextual advertising, or…

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