Web design and site navigation structure when creating sites, their so — called navigation structure is of great importance-in other words, the scheme according to which visitors navigate between different pages of sites. The navigation structure is closely related to the usability of the site, as well as its optimization for promotion in search engines.
The site’s navigation structure performs important tasks: it logically combines various information blocks, displays the current location of the visitor on the site, and provides controls for navigating through the site’s pages. As a rule, there are main and additional navigation in the site structure. Continue reading
That may interfere with the conversion on the landing page?Landing pages (storefronts, landing pages — are the pages of a site that visitors get to through search, contextual advertising, or other channels. As a rule, landing pages of a site contain an offer of a company’s product or services, and it is with the help of landing pages that site visitors are often converted into customers or clients of the company.
Conversion of a particular landing page is important for evaluating the effectiveness of the entire site: if site visitors are poorly converted into customers and clients, then the site will not be of much use to the company, and the effort, time and money used to attract targeted visitors will be wasted. Of course, this is not the result that companies expect when launching their sites. Continue reading